On the dashboard, next to your event you'll see a button that says 'Add a Booking'. This lets you add a booking without creating a checked out Shopify order to accommodate people who book with you outside of the system (Email, Phone, etc.)
Now the customer will receive an email for the booking and block off that timeslot, just as if it were a customer booking.
What’s the difference between a manual and customer booking? The manual booking contains no order ID, the customer booking contains the order ID (if checked out via Shopify)